Mirae Asset, South Korea’s leading independent financial services company has now started SMS based services to its customers by adding a transaction based alert system. All customers who transact online to buy or sell units held by them are now being sent SMS alert confirming their transaction.
Mutual fund services have undergone a sea change in the Indian market. Now, the asset management companies (AMCs) are finding their niche in delivering unique products and service offerings. Mirae Asset has integrated ValueFirst API to its core system there by enabling real-time SMS alerts to customers.
Many AMCs are now moving in this direction. ValueFirst is in the process of completing the integration with other leading AMCs who will offer the SMS services to all their customers, thereby making it an industry norm in the near term.
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