Current Scenario and Future Trends - Enterprise Mobile Messaging in India

A report on Current Scenario and Future Trends in Enterprise Mobile Messaging in India.

Enterprise mobile messaging has grown exponentially in India. The current stage of enterprise mobile messaging is nascent and a large number of enterprises that are currently using mobile messaging services are in a nascent stage in terms of its utilization. There is a critical need for the awareness of mobile messaging within enterprises for it to grow. Also, tracking performance metrics and wide scale adoption beyond customer services will help the enterprises benefit in a more effective manner.

Specifically,

• Features such as cost effectiveness, ease of use, wide reach, easy implementation and real-time messaging capabilities have driven enterprises to adopt mobile messaging services to improve their internal and external communication systems;
• Enterprise mobile messaging services have found critical usage in various areas of functioning of an enterprise, be it marketing, customer services, supply chain management or IT;
• The usage of enterprise mobile messaging services spans across verticals such as banking and financial service institutions, stock broking, automotive, IT/ITES, marketing services, manufacturing, health care, FMCG, real estate and retail.

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