Enterprises are now moving beyond emails towards mobile messaging solutions.
Vijay Shukla, cofounder and country head, India, ValueFirst in an interaction shared the future of mobile messaging in the enterprises.
According to the study by Internet and Mobile Association of India, 68 percent of organizations have two or more mobile messaging applications in place.
ValueFirst recently forayed into politics by extending a solution to BJP for an SMS based communications network for all its members.
Excerpts:
In the mobile messaging space how are the enterprises accepting the new technology?
Enterprises are very excited by technology that can directly increase revenue or reduce costs or increase efficiencies and productivity. Mobile messaging provides one or more of all such benefits.
Therefore, enterprises are very keen to know about mobile messaging business and implementation perspectives.
Mobile Messaging will help enterprises and organisations overcome the physical and economical constraints of mass reach, thereby paving the way for greater efficiencies through real-time communication. What is driving the use of mobile messaging solutions by enterprises is continuous communications and collaboration, both with customers prospects and colleagues.
How is ValueFirst positioned in the mobile messaging space?
There are many players in the space, so what is your USP? With over 25 million transactions a day, ValueFirst is the single biggest mobile messaging company in India. Our unique selling point is end-to-end service, domain expertise, over 30 cities direct sales reach in India, cost effectiveness due to buying strength and global reach with coverage in over 8 countries.
What are the other applications you are working on?
There are many. V-Secure is one that we have been working on. Likewise, there are a few voice applications that we are in the process of integrating with mobile messaging.
How big is the market for location-based services (LBS) in India?
We have witnessed a lot of telecom companies planning to launch LBS, but it has hardly been made available for the subscribers? The LBS market in India is in nascent stage. The fundamental disconnect, is that the enterprises want operator neutral services and the operators want to go direct to enterprises with operator-specific LBS solution. That is the main reason for poor take-off.
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