As revenue growth from mobile voice services has fallen, carriers have looked to mobile data services to keep the money flowing. Mobile messaging has been one of the top mobile data services, and revenues from all types of messages sent on handsets have been rising.
The number of people in the UK, France, Germany, Italy and Spain sending SMS messages (aka short message service—think texts) across the EU is growing 3.3% annually, according to December 2008 data from Airwide Solutions. Airwide said that only users of MMS (multimedia messaging service—think pictures) were growing faster, at 9.2%.
UK mobile users alone sent 25 million text messages every day in 2008. Texting by mobile users with incomes of £30,000 ($55,200) and above is growing especially quickly, at 16.9% per year.
“Whilst an increase in mobile messaging traffic is certainly good news for the industry, it also underlines the need to ensure that an operator’s underlying infrastructure is efficient and equipped to support the increase in traffic volumes over the years ahead,” said Jay Seaton, CMO at Airwide, in a statement.................Read full report
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It is possible to send free MMS to any mobile phone user in India with www.mms-club.com. The sent MMS may contain content uploaded by the user or some of the content provided by MMS-Club.
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