I am not going to predict this to be the year of mobile marketing, since we have all seen that falsely predicted for a number of recent years now. But I have been very impressed by some key mobile trends that are on the rise. The fact that there are now more mobile devices than televisions and computers combined, speaks of opportunity to me! As marketers plan their engagement marketing strategies for the rest of the year, they should consider these important trends.
Text Messaging Surpasses Monthly Mobile Phone Calling: A recent Nielson study found that texting is now more popular than calling someone on your mobile phone. The tipping point seemed to come in Q3 of last year, when it was reported that 202 million of 263 million American wireless subscribers were now paying for text messaging either as part of a package or on a transaction basis. Not only are people signing up for text messaging, but they are texting at an amazing rate each month. What this translates into is a huge marketing opportunity for companies to make the move closer to “conversational marketing” with a broad audience of mobile users who are engaged and open to communicating with brands they know and trust..........
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