With more than 4 billion handsets in the world, mobile is rapidly becoming the media of choice for savvy businesses and employers across the globe. The mobile Web allows an employer to connect with candidates like never before: a connection based on relevance, engagement and consumer opt-in.
By including a mobile recruiting strategy on their sourcing agendas, employers on CoolWorks will now have the potential to tap into this powerful connection and access millions of candidates quickly and efficiently.
"Cool Works chose mJob for our mobile website because we've been fans of Cheezhead for years," Kari Quaas, Director of West coast Operations for CoolWorks. "I personally joined CoolWorks.com in 2007 and was immediately shown the website as a great resource for keeping up with the recruiting industry. As time has gone by, and I've had the opportunity to hang out with Joel in Seattle and at various conferences, I've learned that he is a guy who is always thinking well ahead of the curve, looking at trends and mapping the way to take advantage of them. With that in mind, it was natural that we would take his advice and get CoolWorks.com a mobile site."
"CoolWorks is an invaluable resource for people looking for part-time and seasonal jobs," mJob founder Joel Cheesman said. "With the addition of a mobile site by mJob, users who may not always be sitting behind a desk will have access to a bounty of relevant jobs with the press of a few buttons on your mobile phone."
The CoolWorks mobile site is now live and can be found at http://m.coolworks.com.
About mJob: mJob is a boutique marketing agency focused on mobile recruiting that was founded in 2009 by SEO expert and Internet recruiting junkie Joel Cheesman. The company provides services to help employers and job sites get the most out of their recruitment and marketing efforts via mobile. A white paper entitled Why Go Mobile? was released as a free guide to introduce prospects to a relatively new strategy. mJob offers mobile site creation, SMS, or text messaging, campaigns, Mobile SEO / SEM, Bluecasting or Bluetooth marketing, analytics, and more. Get more information at http://b.mjob.com.
About CoolWorks: Cool Works® was launched in 1995 and is an on-line recruiting resource for seasonal employers and potential employees alike. Its niche involves employers located in some of the greatest places on earth including national and state parks, camps, ranches, resorts, ski resorts, jobs on the water, and guiding outfits. They also list conservation and other volunteer opportunities.
The Cool Works® business model contains three prongs: the advertising and marketing of employers and their job opportunities; an on-line ATS called Staffing Center; and social networking, resources and education of and for those who choose to live, or just imagine, the seasonal lifestyle through blogs, forums, and other media. Checkout http://www.coolworks.com for more.
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