Now jobs on your finger tips use Mobile Job Search Engine

mJob, a boutique marketing agency focused on mobile recruiting, is excited to announce a new partnership with CoolWorks, an online recruiting resource for seasonal employers and job seekers. The collaboration will enable CoolWorks users to search job postings anytime, anywhere, from their cell phones via a mobile site powered by mJob at http://m.coolworks.com.

With more than 4 billion handsets in the world, mobile is rapidly becoming the media of choice for savvy businesses and employers across the globe. The mobile Web allows an employer to connect with candidates like never before: a connection based on relevance, engagement and consumer opt-in.

By including a mobile recruiting strategy on their sourcing agendas, employers on CoolWorks will now have the potential to tap into this powerful connection and access millions of candidates quickly and efficiently.

"Cool Works chose mJob for our mobile website because we've been fans of Cheezhead for years," Kari Quaas, Director of West coast Operations for CoolWorks. "I personally joined CoolWorks.com in 2007 and was immediately shown the website as a great resource for keeping up with the recruiting industry. As time has gone by, and I've had the opportunity to hang out with Joel in Seattle and at various conferences, I've learned that he is a guy who is always thinking well ahead of the curve, looking at trends and mapping the way to take advantage of them. With that in mind, it was natural that we would take his advice and get CoolWorks.com a mobile site."

"CoolWorks is an invaluable resource for people looking for part-time and seasonal jobs," mJob founder Joel Cheesman said. "With the addition of a mobile site by mJob, users who may not always be sitting behind a desk will have access to a bounty of relevant jobs with the press of a few buttons on your mobile phone."

The CoolWorks mobile site is now live and can be found at http://m.coolworks.com.

About mJob: mJob is a boutique marketing agency focused on mobile recruiting that was founded in 2009 by SEO expert and Internet recruiting junkie Joel Cheesman. The company provides services to help employers and job sites get the most out of their recruitment and marketing efforts via mobile. A white paper entitled Why Go Mobile? was released as a free guide to introduce prospects to a relatively new strategy. mJob offers mobile site creation, SMS, or text messaging, campaigns, Mobile SEO / SEM, Bluecasting or Bluetooth marketing, analytics, and more. Get more information at http://b.mjob.com.

About CoolWorks: Cool Works® was launched in 1995 and is an on-line recruiting resource for seasonal employers and potential employees alike. Its niche involves employers located in some of the greatest places on earth including national and state parks, camps, ranches, resorts, ski resorts, jobs on the water, and guiding outfits. They also list conservation and other volunteer opportunities.

The Cool Works® business model contains three prongs: the advertising and marketing of employers and their job opportunities; an on-line ATS called Staffing Center; and social networking, resources and education of and for those who choose to live, or just imagine, the seasonal lifestyle through blogs, forums, and other media. Checkout http://www.coolworks.com for more.

Local mobile firms grow despite recession

Many local start-ups and small firms are sucking wind when it comes to raising money in today's tough economy, but Mobile Monday Boston notes a contrarian trend in its sector of the market.

Mobile Monday Boston bills itself as the locally-run chapter of a global community of professionals and enthusiasts interested in mobile and wireless technologies, and the chapter claims that $215 million was invested in Massachusetts mobile companies during this year's first quarter.

"This figure makes Q109 the biggest for mobile investment in the last five quarters," Mobile Monday Boston said in a press release.

In January, Nuance Communications Inc., a Burlington company that specializes in such technologies as speech recognition, sold 17.4 million shares of stock, valued at $175 million, Mobile Monday Boston said, and Quattro Wireless, a Waltham company that operates a network that enables advertisers to reach consumers on their mobile devices, raised $10 million during the quarter.

"Despite reports of widespread venture capital decline, mobile investment in Massachusetts is still on the rise,” Kate Imbach, cofounder and organizer of Mobile Monday Boston, said in a statement. "Boston is quickly establishing itself as the worldwide hub of mobile and wireless.”

Are you prepared for mobile marketing? It's right time for it.

Even in a down economy, people’s desire to communicate seems to be unquenchable.

I am not going to predict this to be the year of mobile marketing, since we have all seen that falsely predicted for a number of recent years now. But I have been very impressed by some key mobile trends that are on the rise. The fact that there are now more mobile devices than televisions and computers combined, speaks of opportunity to me! As marketers plan their engagement marketing strategies for the rest of the year, they should consider these important trends.

Text Messaging Surpasses Monthly Mobile Phone Calling: A recent Nielson study found that texting is now more popular than calling someone on your mobile phone. The tipping point seemed to come in Q3 of last year, when it was reported that 202 million of 263 million American wireless subscribers were now paying for text messaging either as part of a package or on a transaction basis. Not only are people signing up for text messaging, but they are texting at an amazing rate each month. What this translates into is a huge marketing opportunity for companies to make the move closer to “conversational marketing” with a broad audience of mobile users who are engaged and open to communicating with brands they know and trust..........

Verizon Wireless wants to cut down the number of mobile phone operating systems

Verizon Wireless (NYSE: VZ) wants to cut down the number of mobile phone operating systems it needs to support in the next few years to speed up the time it takes to bring new applications to consumers, reports Reuters. Speaking at CTIA, Verizon Wireless CEO Lowell McAdam, said that the carrier currently supports eight or nine operating systems, and wants to bring that number down to three or four. Other carriers, including co-owner Vodafone (NYSE: VOD) and rival AT&T (NYSE: T) have made similar complaints about the proliferation of platforms. The AP reports, however, that though Verizon is a member of the LiMo Foundation, it won't be giving special weight to its version of Linux. That's despite last year's pledge from the carrier that LiMo's Linux would be the preferred platform. McAdam said, "We want to see what works well over time." No word on which other platforms might also make the cut.